Should you haven’t observed, Genesis is shortly making a reputation for itself within the US. The posh automaker now has 60 gross sales retailers because it expands into new US states. With new EVs launching, Genesis is eyeing a much bigger share of the US luxurious market.
Hyundai Motor Group’s Genesis model is quietly rising as a powerhouse within the US luxurious market. Genesis marked its entry into the luxurious section in 2008 as a Hyundai-branded mannequin.
In 2015, Hyundai introduced Genesis would change into an impartial luxurious model. Since launching its first automobile within the US, the luxurious model’s gross sales have surged from 7,000 in 2016 to over 69,000 final yr. It even outsold Nissan’s Infiniti.
In line with Genesis, that is simply the beginning. The Korean luxurious model needs an excellent larger slice of the market because it eyes rivals like Porsche.
A giant motive behind the model’s confidence is its new lineup of stylishly electrical fashions. Genesis sells three EVs within the US: The GV60, Electrified G80, and Electrified GV70.
After introducing the Electrified GV70 simply final yr, the electrical SUV is already Genesis’ top-selling EV within the US. In line with Kelley Blue Ebook, Genesis offered 2,343 electrical GV70 fashions within the US by September.
Genesis eyes a much bigger share of the US luxurious market
Altogether, the luxurious model’s EV gross sales reached over 4,600 by the primary 9 months of 2024, topping Porsche (4,291) and Volvo (3,644).
Genesis made a press release on the LA Auto Present, unveiling the up to date 2026 Electrified GV70. The posh electrical SUV now contains extra vary and an NACS port so drivers can cost at Tesla Superchargers. It should go on sale within the first half of 2025.
In the meantime, Genesis showcased its new GV60 Magma Idea on the occasion, its first devoted high-performance EV. The model sees its Magma efficiency model rivaling that of Geman luxurious manufacturers like Mercedes AMG, BMW M, and Audi RS.
The Genesis GV60 Magma EV will launch subsequent yr, spearheading the model’s “growth into the realm of high-performance automobiles.”
Genesis enhanced the battery and motor whereas fine-tuning the chassis, thermodynamics, and profile for extra energy and effectivity.
It additionally options an aggressive new design, sitting a lot decrease and wider than the present GV60 mannequin. Genesis added a Magma-exclusive sound system to present it a sports activities car-like really feel within the cockpit.
In April, we received our first have a look at the G80 EV Magma idea, which may very well be a possible challenger to Tesla’s Mannequin S Plaid and the Porsche Taycan GT Turbo.
The posh model is anticipated to launch its flagship electrical three-row SUV subsequent yr, the GV90. Genesis previewed the ultra-luxury EV in March after unveiling the Neolun idea.
Genesis now has 60 gross sales bases within the US, with new shops in Washington, Minnesota, New York, and Florida. It’s additionally constructing 30 in Canada because it expands its presence within the North American luxurious market.
The posh model is opening a brand new devoted design middle in California. The “Genesis Design California” will open within the first half of 2025 because it builds out its US community.
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