Ferrari Merchandise Gross sales Surge 400% Following Hamilton’s Transfer
Ferrari has witnessed a rare surge in merchandise gross sales, with figures hovering practically 400% following Lewis Hamilton’s high-profile change to the workforce for the 2025 Method 1 season.
In accordance with knowledge shared with Metropolis AM, the seven-time world champion’s immense world enchantment continues to drive unprecedented demand amongst F1 followers. The spike in gross sales got here within the days after Ferrari’s 2025 season launch earlier this month, with purchases throughout the Fanatics retail community—together with the official Method 1 Retailer—far surpassing these recorded through the workforce’s 2024 launch.
Click on right here to discover Ferrari’s new F1 merchandise for 2025 season
Followers desperate to sport the long-lasting Ferrari crimson can discover merchandise starting from £35 for a cap to £162 for a premium softshell jacket on the F1 Retailer.
Lewis Hamilton made his first public look in Ferrari colours at Method 1’s seventy fifth anniversary present at the O2 Area, following his preliminary introduction through a viral Instagram publish outdoors Enzo Ferrari’s home. The publish rapidly grew to become probably the most engaged Method 1 publish in Instagram historical past, surpassing even Charles Leclerc’s Monza podium celebration.
Lewis Hamilton’s arrival is already proving to be a business game-changer for Ferrari, reinforcing his standing as some of the influential figures in motorsport.
James Campbell, co-founder of the advertising company 50 Sport, remarked on the exceptional affect of Lewis Hamilton’s arrival and the numerous progress in social media engagement, noting it was in contrast to something seen in Method 1 for a very long time. He identified that, in trendy sports activities, bulletins or arrivals typically really feel rushed or managed by scripted statements. He emphasised that, in Hamilton’s case, the storytelling was distinctive, with each the message and visible model being completely aligned and constant from the very starting.
The Instagram publish that includes Lewis Hamilton, wearing a double-breasted swimsuit and trench coat whereas standing subsequent to a historic Ferrari, has garnered a formidable 5.7 million likes. With a complete of 39.1 million followers, Hamilton’s social media affect far surpasses that of the Ferrari Method 1 account, which has lower than half of his following. This stark distinction highlights Hamilton’s large on-line presence and the substantial business affect he brings to the Scuderia Ferrari model.
James Campbell famous that the affect was evident within the on-line metrics, highlighting that by the tip of January, it had change into probably the most talked-about sporting second globally, with engagement, video views, and followers growing threefold in comparison with the identical time the earlier 12 months. He identified that the primary publish that includes Lewis Hamilton at Ferrari’s headquarters grew to become probably the most engaged publish in Method 1 historical past on Instagram. Some followers even speculated that the picture’s design, with seven home windows and a door, symbolized the potential of an eighth championship title. No matter whether or not this was intentional or coincidental, Campbell emphasised that the artwork path performed a big position within the publish’s monumental affect.
Purchase official Ferrari F1 merchandise!
Let different Scuderia Followers learn about us
