When the Infiniti G35 got here round within the early 2000s, it had the BMW 3 Collection squarely in its sights. And, not like many opponents, it really did a fairly good impersonation. It ditched the front-wheel drive platform its predecessor was primarily based on, as an alternative sharing Nissan’s “entrance midship” structure underpinning the modern Nissan 350Z. Rear-wheel drive, a robust 3.5-liter V6, and a six-speed guide transmission made it an alluring different to BMW 3 Collection.
By way of the years, whereas energy features saved the automobile aggressive with lots of the Bavarian’s 3er, little else modified. A low-quality inside and lagging expertise noticed the in any other case respectable automobile undergo within the market. After Infiniti bought simply 6,201 items within the US in 2023 and 5,428 in 2024, the automobile was discontinued with no gas-powered successor in sight. However current stories from Automotive Information point out that could be about to alter. The Infiniti Q50 is coming again, and a return to kind could imply giving the three Collection an actual run for its cash.
Particulars: Infiniti Q50 vs. BMW 3 Collection
AN cites “individuals acquainted with the matter,” who declare the Q50 will make a comeback with a guide transmission and rear-wheel drive. Sure, you learn that proper: Infiniti’s solely sport sedan may have an elective guide transmission. Infiniti can be allegedly planning a sportier Purple Sport model. “It‘s a chance to attach again to the roots of the model,” Infiniti Americas Vice President Tiago Castro advised AN. As is custom, the Q50 can be primarily based on the present Nissan Z. Which means a twin-turbo 3.0-liter V6 underneath the hood. NISMO efficiency fashions generate 420 horsepower, and AN’s sources point out energy for the Q50 may lengthen as excessive as 450 horsepower.
With 400 — or extra — horsepower on faucet, it’s clear the Q50 would most immediately compete with the BMW M340i. It could even give the upcoming 2027 BMW M350 a strong run, since that automobile is estimated to make round 420 horsepower. The final Infiniti Q50 weighed round 115 kilos (52 kg) lower than the M340i. It additionally commanded lots much less of your pockets. In 2024, the final yr it was bought, MSRP was round $44,200. Again then, the M340i began at a relatively fairly excessive $58,595. Even regardless of its shortcomings, we are able to see the place, at present, there could be a little bit of a price proposition there.
Can the Q50 Really Compete?
Vinay Shahani, Senior Vice President of U.S. Advertising and Gross sales appears to be conscious about what demographic Infiniti appeals to. He advised AN that the automobile is “tremendous necessary, particularly for bringing youthful consumers again into the model.” In the end, I feel he’s proper. Nissan is in an terrible place proper now, and bringing in younger consumers is healthier than bringing in no consumers. The automobile is scheduled to land within the second half of 2027.
One factor is for sure: Infiniti has a variety of work to do in the event that they need to make the Q50 really aggressive. Re-releasing the identical automobile with the identical shortcomings — however with extra energy and a guide transmission — is just not going to be sufficient to recapture a significant viewers. In fact, for some consumers, the Q50 will get a simple win — it could be the one automobile within the phase to supply a guide transmission. And if I didn’t have the posh of a two-car storage, that might in all probability be sufficient for me. The query is — what number of in Infiniti’s demographic can say the identical factor? The reply will very seemingly decide how Infiniti’s stability sheet seems to be within the coming few years.
Supply: Automotive Information
