BYD formally launched its well-liked Atto 3 in South Korea this week, its first EV to hit the market. The electrical SUV begins at simply over $21,500 in Korea, however with subsidies, costs may fall to underneath $14,000. Can it compete with low-cost EVs from Hyundai and Kia? With a number of top-selling electrical automobiles en route, BYD appears to be like to win over patrons.
The world’s largest EV maker desires to extend its world market share even additional this 12 months. In 2024, BYD offered a report 1.76 million electrical automobiles, simply shy of Tesla’s 1.78 million deliveries.
With over 1.77 million fashions produced final 12 months, BYD surpassed Tesla by about 4,500 models to change into the main world EV maker in 2024.
After dominating its dwelling market, BYD is aggressively increasing into new markets. It’s already among the many top-selling EV manufacturers in components of Southeast Asia and Central and South America. Now, it’s seeking to compete with Hyundai and Kia on their dwelling turf.
BYD Korea unveiled the Atto 3 for the primary time throughout a media occasion on Thursday. The corporate opened preorders the identical day, beginning at round 31.5 million received ($21,600). To improve to the Atto 3 Plus, costs begin at 33.3 million received ($22,900).
Cho In-Cheol, CEO of BYD Korea, mentioned the EV could possibly be purchased for as little as round 20 million received ($13,700) with authorities subsidies.
BYD unveils its first EV in Korea, the Atto 3
“The Atto 3 is a confirmed world bestseller, and we’re thrilled to convey it to South Korea,” Cho mentioned in the course of the occasion (by way of Yonhap).
BYD’s Korean chief identified the electrical SUV’s spacious inside is because of its “best-in-class wheelbase.” With a wheelbase of two,720 mm, the Atto 3 is in regards to the dimension of the Kia EV3 (2,680 mm) and Hyundai Casper Electrical (2,580 mm).
The EV3 and Casper Electrical are Hyundai and Kia’s new mass-market EVs. Hyundai’s compact electrical SUV begins on the identical 31.5 million received ($21,600) because the Atto 3. With incentives, Hyundai mentioned the Casper EV may be purchased for as little as 10 million received, or round $7,000.
As a result of BYD’s electrical SUV is powered by an LFP battery, it’s anticipated to obtain much less authorities assist than home EVs from Hyundai and Kia.
Kia’s EV3 begins at 42.08 million received, or simply underneath $30,000, and is already proving to be a “recreation changer” in its dwelling market, in line with the automaker.
Since launching globally in 2022, BYD has offered over a million Atto 3 electrical SUVs in 72 international locations. Later this 12 months, the Chinese language EV big will broaden its EV lineup in Korea, launching the Seal sedan and the brand new Sealion 7 midsize SUV.
After launching its first EV (additionally the Atto 3) in Japan in early 2023, BYD offered extra electrical automobiles than Toyota in its dwelling market final 12 months. Can BYD outsell Hyundai and Kia in Korea? Tell us within the feedback beneath.
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