DRB-Hicom is trying so as to add two extra automotive manufacturers to its portfolio, and the conglomerate can be contemplating an entry into the business car sub-sector. This was revealed by DRB-Hicom’s head of automotive distribution Akkbar Danial on the latest EON & Sahabat Media Getaway 2024 occasion.
In a core choices presentation slide displaying ‘new dealerships’, there have been two ‘new manufacturers’ subsequent to good, and when quizzed on the matter, Akkbar mentioned that Proton’s eMAS sub-brand isn’t one of many thriller manufacturers (DRB-Hicom will in fact have Proton eMAS dealerships) and that the group is distributor-level partnerships, not merely opening dealerships.
Any hints? “It may very well be business (autos), it may very well be passenger (autos), we’ll research the market. Passenger, the discounting is just too large now, I believe to enter passenger is a bit difficult. Business is sort of an fascinating space to enter as you don’t need to take care of B2C, it’s extra B2B – it’s fairly fascinating,” mentioned Akkbar, who can be CEO of EON, DRB-Hicom’s auto dealership group.
You’d assume that Malaysia’s EV sub-segment is fairly saturated now, with extra choices than patrons within the present market, however the former Honda exec isn’t ruling an EV model out. “It’s saturated, however it’s important to do not forget that now we have fairly an enormous presence within the fleet market,” Akkbar mentioned, including that there are merchandise that may complement the choices of its present manufacturers.
By the best way, automobile rental large Avis’ Malaysian enterprise is beneath the DRB-Hicom umbrella and the Avis fleet might need a future want for EVs. At the moment, of the DRB-Hicom manufacturers, good is a pure EV firm with two fashions (#1 and #3) and Audi has a few e-tron fashions, however they’re all moderately fancy, and in Audi’s case, very high-end too.
The DRB-Hicom auto distribution chief then willingly got here again to business autos, which we’ll take as a robust trace. “For me, business is sort of an fascinating space. It’s to not say that I’m uninterested in doing retail for passenger autos – it is rather difficult – however sure, it (business autos) is an angle that we’ll look into,” he mentioned.
At the moment, DRB-Hicom’s automotive distribution portfolio has EON (dealerships for good and Proton), EON Auto Mart (Mitsubishi), Euromobil (Audi), Hicom Auto (Volkswagen), ACM (Isuzu) and DRB-Hicom Business Automobiles (DHCV, Daihatsu).
Additionally beneath the auto division is financing arm EON Capital, DRB-Hicom Auto Answer (DHAS), Avis and EON Petromin. A JV with Saudi Arabia’s Petromin Corp, the latter is the group’s comparatively new enterprise to enter the workshop and automobile servicing enterprise.
Away from retail and companies, DRB-Hicom can be the native associate for a number of Japanese OEMs – it has a 34% stake in Honda Malaysia, a 48% stake in Mitsubishi Motors Malaysia and controls 49% of Isuzu Malaysia. There’s additionally the 51% stake in Proton, in fact.
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