Ford sellers can rise up to $22,500 for F-150 Lightning orders via its new program

Ford sellers simply received a big incentive to check its new pilot program. For each F-150 Lighting ordered from one in every of Ford’s new Retail Replenishment Facilities, sellers can earn as much as $1,500. Over the subsequent month, Ford sellers can rating as much as $22,500 via the brand new program.

Throughout Capital Markets Day final Could, Ford CEO Jim Farley outlined plans to make shopping for an electrical car as simple as potential.

The modifications included clear pricing, a greater buyer expertise, and distant supply choices. To get autos into clients’ fingers faster, Ford mentioned it might introduce new Retail Replenishment Facilities (RRC) that may ship EVs to sellers in a mean of seven days.

In response to a brand new memo (through CarsDirect), Ford pays sellers as much as $1,500 for every F-150 Lightning mannequin ordered from an RRC.

The pilot program runs from October 15 via November 15, 2024. Ford mentioned it encourages sellers to check and expertise the brand new EV distribution facilities via this system.

With RRCs unfold throughout the US, Ford sellers can inventory fewer autos whereas giving consumers entry to extra choices.

Ford is paying sellers $1,000 for every F-150 Lightning (XLT, Flash, Lariat, and Platinum trims) ordered via an RRC. If a seller orders greater than 9 (a most of 15), the inducement will increase to $1,500. All through the month, sellers can earn as much as $22,500.

Ford to pay sellers to maneuver F-150 Lightning stock

Ford’s seller word mentioned this system is designed to “additional take a look at the logistics and efficiencies of RRCs” whereas boosting engagement.

The inducement applies to all trims besides the bottom F-150 Lightning Professional, which is not out there for retail sale.

As CarsDirect factors out, this system could possibly be good and unhealthy for consumers. Some sellers will wish to transfer F-150 Lightning stock at decrease costs, whereas others can promote fashions that don’t have many on the lot.

Nonetheless, this might imply fewer decisions when visiting a dealership. The pilot program doubtless comes as Ford appears to maneuver older fashions forward of the brand new 2025 F-150 Lightning.

Ford has launched vital incentives for the electrical truck in current months. The 2024 F-150 Lightning is offered with 0% APR for 60 months.

As well as, via its new “Ford Energy Promise,” all EV consumers get a free Stage 2 dwelling charger, and Ford is masking the price of set up. The supply features a $2,000 money incentive that may be mixed with 0% financing.

Are you able to reap the benefits of the financial savings? 2024 fashions could not final lengthy with 2025MY arrivals across the nook. You possibly can discover one of the best offers on Ford’s F-150 Lightning close to you utilizing our hyperlink.