Anticipation is reaching a fever pitch within the Ferrari group because the 2025 System 1 marketing campaign approaches, with the Italian aspect desperate to see how their daring new chapter unfolds.
The Scuderia concluded the earlier season on a powerful observe, even when they fell in need of clinching the constructors’ title, which finally went to McLaren following the ultimate race. Charles Leclerc put in an exceptional drive in Abu Dhabi, carving his means by means of the sector from the again row to safe a podium end alongside then-teammate Carlos Sainz.
Whereas Carlos Sainz delivered arguably the best marketing campaign of his System 1 profession in 2024, Ferrari are assured that they’ve taken one other step ahead by bringing in Lewis Hamilton. The seven-time world champion, who joins from Mercedes, has shattered virtually each main document within the sport, and his subsequent goal is obvious—successful an unprecedented eighth title with System 1’s most legendary group.
Attaining that purpose shall be something however easy. Charles Leclerc shall be hungry to assert his first world championship, whereas McLaren’s drivers are additionally aiming to mount a critical problem—notably if Max Verstappen’s Pink Bull is just not as dominant as in earlier years. However, Hamilton arrives at Ferrari with sky-high expectations, and the Scuderia are decided to see their funding repay. In line with a report from the Italian each day newspaper Gazzetta dello Sport, the group has already outlined precisely what they’re hoping for in 2025.
Ferrari Absolutely Anticipate Hamilton to be ‘Tremendous Aggressive’ on the Australian Grand Prix
Hamilton has already undertaken an intensive pre-season coaching regime, spending time at Ferrari’s Fiorano circuit and testing in Barcelona to familiarize himself along with his new environment. Though he suffered a crash throughout his Barcelona outing, he has now pushed each the 2023 and 2024 automobiles—providing him some perception into what to anticipate from this 12 months’s machine.
His first alternative to get behind the wheel of Ferrari’s 2025 challenger will are available in a shakedown at Fiorano, following the F1 75 occasion in London. That shall be adopted by three crucial days of pre-season testing in Bahrain, the place he’ll additional refine his understanding of the automobile. Along with on-track operating, Lewis Hamilton has been placing in hours on Ferrari’s state-of-the-art simulator. Nonetheless, whereas simulator know-how continues to enhance, it stays an imperfect substitute for real-world observe time.
Historically, System 1 pre-season testing leads straight into the opening race at Bahrain’s Sakhir Circuit. Nonetheless, because of the scheduling of Ramadan, the 2025 System 1 marketing campaign will as a substitute start on the Albert Park circuit in Melbourne—a nostalgic throwback to Lewis Hamilton’s personal debut season in 2007, when the Australian Grand Prix served because the curtain-raiser.
In line with Gazzetta dello Sport, Ferrari don’t have any hesitation in declaring their perception that Hamilton shall be “tremendous aggressive” when the lights exit in Melbourne. The group has been impressed along with his speedy integration and the professionalism he has displayed in his first weeks underneath group principal Frédéric Vasseur. Regardless of turning 40, Hamilton stays as sharp as ever, and Ferrari don’t anticipate him needing a lot time to adapt.
Hamilton’s Historical past on the Australian Grand Prix
Given his previous performances at Albert Park, Ferrari have each purpose to be optimistic about Hamilton’s probabilities of success in Melbourne. The Briton made a right away impression on his debut in 2007, securing a podium end, earlier than returning the next 12 months to win the race—launching what would turn out to be his first championship-winning marketing campaign.
Nonetheless, not all of his Australian Grand Prix outings have been with out controversy. In 2009, he was disqualified from the occasion following his involvement within the notorious ‘Lie-gate’ scandal. That stated, Hamilton has nonetheless amassed a powerful document at Albert Park, claiming two victories (2008 and 2015) and standing on the rostrum on eight different events (2007, 2011, 2012, 2016, 2017, 2018, 2019, 2023).
Including one other sturdy lead to Melbourne could be the perfect means for Hamilton to start his Ferrari journey, and with each the group and driver assured of their potential, expectations might hardly be greater.