In a historic improvement for motorsport, TAG Heuer will turn into the inaugural title associate of the Monaco Grand Prix, marking the primary time in almost a century that the celebrated race will characteristic a named title sponsor. This partnership, introduced in the present day, signifies a deepening relationship between System 1 and the luxurious watch model, which has a longstanding affiliation with each the game and the principality.
Since its inception in 1950, the Monaco Grand Prix has been formally generally known as the System 1 Grand Prix de Monaco. With this new alliance, the 2025 race shall be rebranded because the System 1 TAG Heuer Grand Prix de Monaco. This modification displays TAG Heuer’s important position because the Official Timekeeper of System 1 and its enduring connection to the Monaco circuit.
TAG Heuer’s ties to Monaco date again to 2011 by way of its partnership with the Vehicle Membership de Monaco. Over time, the model has been related to victories by legendary drivers akin to Niki Lauda, Ayrton Senna, Lewis Hamilton, and Max Verstappen, all of whom have sported TAG Heuer timepieces. This legacy underscores the model’s deep-rooted presence on the earth of motorsport.
The partnership comes as System 1 celebrates its seventy fifth anniversary and embarks on a decade-long collaboration with LVMH, the mum or dad firm of TAG Heuer. The Monaco Grand Prix’s present contract extends till 2031, guaranteeing a sustained interval of collaboration between these iconic entities.
Stefano Domenicali, President & CEO of System 1, mentioned: “It is a really unbelievable second in System 1 historical past as TAG Heuer turns into the first-ever Title Accomplice of the Grand Prix de Monaco, a circuit that featured within the sport’s very first season in 1950, and with which we mark our seventy fifth anniversary this yr.”
He emphasised TAG Heuer’s legacy with Monaco and anticipated that the model would deliver ardour, creativity, and distinctive fashion to the occasion.
Antoine Pin, CEO of TAG Heuer, highlighted the importance of Monaco to the model, describing it as their “non secular dwelling.” He remarked, “The spirit of competitors, the difficult road course that rewards those that present the best psychological resilience and bodily energy, a spot the place drivers push themselves to realize their best possible.”
Pin expressed honor and enjoyment of renewing the partnership with the Vehicle Membership de Monaco and increasing actions within the Principality.
Maître Michel Boeri, President of the Vehicle Membership de Monaco, additionally lauded the partnership, noting almost 15 years of collaboration with TAG Heuer. He expressed admiration and respect for the watchmaker and reiterated the dedication to proceed their profitable affiliation.
This yr’s occasion is scheduled to happen from Could 23 to 25, promising an occasion that blends the wealthy heritage of System 1 with the precision and luxurious synonymous with TAG Heuer.
Supply: TAG Heuer Press Nook
